A health-tech product & design leader with nearly 20 years of experience.
I create human-centered experiences that deeply connect with patients, streamline provider workflows, drive clinical outcomes, and drive business results—now with the transformative power of AI.
Products built for patients, with patients.
Breaking down stigma and shame, one product at a time.
Designing impactful digital therapeutics.
I have a deep understanding of patient needs, together, we can create solutions that truly transform lives and reshape healthcare for the better.
AI Core Driving Outcomes
Fern: An AI-driven experience for Chronic Pain
Building thoughtful teams, processes, and products.
My applied framework for managing multi-disciplinary cross-functional teams while understanding how to design for business goals, behavior change, and engagement across 15 disease indications and mental health conditions.
Conditions include:
Opioid Use Disorder, Substance Use Disorder,
Alcohol Use Disorder, Multiple Sclerosis,
Schizophrenia, Insomnia,
Major Depression Disorder, Bipolar,
Autism, IBS, Chronic Pain,
Kinesiophobia Severe Social Anxiety Disorder,
Agoraphobia, Generalized Depression & Anxiety.
Human-centered
Leveraging concepts across behavior change, game mechanics, feedback loops, content scaffolding, and paths to mastery to maximize adoption and engagement for both patients and providers.
Co-design
Creating Patient Advisory Councils to de-risk development and increase confidence in engagement and outcomes. Worked with underserved communities, bridging the gap in social and political determinants of health. Co-create with providers to ensure solutions fit seamlessly into workflows and care pathways.
Design strategy
Crafting holistic customer, provider, and patient experiences by connecting brand principles, voice and tone guides, and content strategy with product and service design. All experiences are built thoughtfully and with purpose.
Leadership
Coached leadership, peers, and direct reports by influencing without authority. Leading teams to discover the most innovative solutions by empowering cross-functional collaboration, creating psychological safety and a culture of transparency, and aligning executive stakeholders to prioritize mission-critical work.
Lean UX
Training cross-functional teams to run design sprints for rapid prototyping and lean experimentation. Surfacing Jobs to be Done and clarifying complex systems through data-informed journey maps and service blueprints.
Data-driven
Generating qualitative insights through UX and clinical research to understand what motivates customers, providers, and patients. Combined with quantitative market and product usage data, teams are empowered to make informed decisions for feature development.
Fueled by high EQ and an insatiable growth mindset, I’ve earned a reputation for transforming teams into boundary-pushing, patient, and provider-centric think tanks by fostering a working culture of unity, continuous experimentation, and empathy.
Uplifting voices and building products through patient advocacy and collaboration.
I create patient councils that surface unintentional biases, paving the way for more empathetic, effective healthcare solutions. By placing patients at the center of design, you can create products that truly serve their needs and transform the care experience for all.
Don’t just design for patients, design with patients.
“
Jillian connected our entire organization to its sense of purpose.
She was strategic in pushing for initiatives that had an impact on both the quality of our patient experience and bottom-line revenue for the organization, proving to all of us that our organization would always be most successful when it did right by our patients.
Yes, Jillian is a strategic and powerful design leader.
But, most of all, I will always remember her for her kindness.
Caricia Catalani
Verily, Head of Design: Accelerator for AI, Engagement, Inclusion, + Trust
”
CASE STUDY NO 1
Improving quality of life with conversational AI & clinical experts.
I led a team of designers, writers, researchers, and artists, in collaboration with clinicians to combine the power of conversational AI with the expertise of human health coaches to create a holistic approach to caring for those suffering from pain. Members can expect a personalized and comprehensive care plan that empowers them to take control of their pain and improve their overall quality of life.
An overview of Fern, a personalized and dynamic platform to reduce pain interference and improve their overall quality of life.
CASE STUDY NO 2
In-clinic patient usability & accessibility testing.
Overcoming Kinesiophobia (fear of movement) in VR. Mind & Motion is an evidence-based virtual reality intervention. It’s rooted in 3 core mechanisms of action: 1–Graded exercise, using targeted & tailored movements. 2–Pain neuroscience and education (PNS). 3–Immersive, graded mindfulness practices.
Patient video created after first use experience in a PT clinic. Its primary goal is to equip members with a detailed understanding of pain – thereby alleviating their apprehension and anxiety related to it.
CASE STUDY NO 3
Providing access to care through storytelling.
Patients often face barriers to understanding new therapies, leading to low prescription fulfillment and missed opportunities for better health. By tackling these challenges head-on, I led the team to develop a modular onboarding experience designed to educate patients about their therapy's value, reduce reliance on providers for onboarding, and increase prescription fulfillment rates across diverse disease states.
Role: Led a team of product managers, UX researchers, clinicians, designers, patients, and videographers.
Led a three-day in-person retreat to share the lived experiences and stories of addiction to provide connection and compassion upon onboarding onto reSET-O.
Media & News
Podcast — Getting2Alpha
Designing Digital Therapeutics
It was an honor to be hosted by Amy Jo Kim, a thought leader and personal role model in product innovation. Listen to how I am driving AI and VR innovation in Chronic Pain Management at Realized Care.
News — MedCity
Harnessing Personal Experience with Trauma to Drive Empathetic, Innovative Healthcare Solutions
Having experienced a traumatic brain injury, I understand the profound toll it takes on every aspect of life. This personal journey shapes my approach to healthcare, driving me to design compassionate, patient-centered solutions for trauma, chronic pain, and mental health.
Conference Panel —
Collaboration in Healthtech
What is a typical day like in the life of a digital therapeutics product leader? How does one think about product strategy, and measure success? This panel shares three perspectives on building effective products in DTx and what collaboration looks like between design and clinical leaders.
Bringing Products to Life.
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Validate.
1,000+ patients & care team interviews and over 10,000 insights & sentiments
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Build.
300+ prototypes. 15+ clinical studies across dozens of conditions
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Deliver.
10 commercial products touching hundreds of thousands of lives